What the talk covers
From Local to Global: Demystifying Internationalisation challenges preconceived notions about expanding cultural, artistic, or entrepreneurial projects internationally. Marta Olivares will explore whether going global necessarily means targeting distant markets or if effective strategies can be built from a local base. The session blends theoretical insights with practical examples tailored to professionals in the sector.
Who’s involved
Marta Olivares, a cultural management expert, leads the talk. Known for her internationalisation consultancy work, she participates here as an independent guest. The event is organised by Espai LaGranja and the Valencian Association of Performing Arts Companies (AVED).
Schedule and access
The talk takes place on 24 October 2026, from 12:00 to 15:00, at LAB- in Espai LaGranja. Entry is free, but capacity is limited. While aimed at cultural, artistic, or entrepreneurial professionals, no prior internationalisation experience is required.
To attend, register in advance. For venue details, check the Espai LaGranja page.
